Black Friday is known around the world as a day of frenzied shopping. And this clamour to bag a bargain makes it one of the most environmentally damaging days of the year.

But from this year’s Black Friday, and all through the festive period, Patagonia is supporting us to make it easier for people to double their positive impact on the planet. 

By making a donation to Westcountry Rivers Trust via, Patagonia will match it, Euro for Euro. 

Donations to environmental non-profits make up a tiny percentage of philanthropic giving. But the planet needs our help. That is why this holiday season, Patagonia is matching all donations made in support of grassroots environmental organisations through Patagonia Action Works from 29 November (Black Friday) until 31 December, 2019.

Additionally, the brand provides a platform for you to give the gift of giving and donate to an environmental protector in the name of a loved one. 

Donors can choose to send a digital eCard, print a card from home, or pick up a physical card in any Patagonia store in the U.S. or Europe. No purchase of Patagonia product is required for donations to be eligible for matching.