We all receive benefits from rivers and water bodies; for some of us, including fishermen, the benefit is very tangible but for others such as water consumers and coastal tourists the link is less direct. However, the future health of our rivers depends on all groups who receive these benefits recognizing their value and working together to support river conservation, locally and directly.
In simple terms, this means that money is spent on solving the problems at source rather than footing the clean-up costs. It is also clear that there will be many, additional benefits arising from this much more positive approach to the provision of a healthy water environment.
Today we are refining our methods for demonstrating to people the benefits they get from rivers and for making the economic case for funding positive upstream action rather than funding negative clean-up costs. We are also refining our methods of working with Fishery Associations and owners and this is where the Westcountry Angling Passport (WAP) approach is leading the way.
Under the Westcountry Angling Passport Scheme we have developed a series of introductory iGillie films. iGhillie instructional film clips are unique in that they allow prospective anglers to get a feel for fishing a beat from their home. The clips also lead the angler through how best to approach the beat in question, the best techniques to use and the main areas to concentrate on. Ten clips are available online at fishpassapp.co.uk.